Translink Spirit In Action


Along with advertising the Small Talk Saves Lives rail campaign, we collaborated with Samaritans to design a wallet card which was issued to frontline and operational railway employees to provide them with guidance on how to help members of the public who may be in distress, identifying signs and providing tips on what to say. These were also provided to customers travelling on our rail services to raise awareness of suicide. Conductors read out support messages from the Samaritans on board trains across the network and customers used social media to compliment Translink on this positive initiative. Samaritans signage was also placed at various points along the railway network to highlight to someone in distress that help is at hand.

Inspire posters were placed in stations to promote the ‘Stop take a minute’ message and remind passengers and employees that support is available to everyone.