TRanslink:USR Strabane strategic review
Ulsterbus Strategic Review Information Strabane
The Ulsterbus Strategic Review is a major project which covers all the operational and delivery functions of Ulsterbus.
The aim is to:
- Transform the effectiveness, efficiencyand integration of Ulsterbus services
- Review and redesign the network
- Serve key market segments and aspirations of customers, stakeholders and public policy
The Ulsterbus Strategic Review provided the data required to:
- Develop plans for sustainable growth in passenger numbers in line with the Regional Transportation Strategy
- Redesign the Ulsterbus network to provide more attractive core services
- Plan changes that will maximise the use of all resources
Key Project Drivers
- Need for simplification
- Need for business growth
- Need to improve commercialperformance
- Changes to public policy
- Need for modernisation of networks
Key Goals
- Modernise the route network
- Develop route networks on more commercial lines to deliver better services
- Generate growth in demand
- Secure funding for socially necessary, non-commercial support services
- Maximise opportunities provided by new flexible working agreement
- Optimise integration with the rail network and Goldline Express services were appropiate
- Invest in fleet and infrastructure, in accordance with network development objectives
- Establish ‘Quality Partnership’ with external agencies (eg Roads Service, local councils)
- Implement appropriate integrated ticketing, fares, timetabling and marketing policies in accordance with network developments
Strabane Town Service
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New simplified and standardised modern route network, designed to meet customer needs
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Enhanced hourly frequency throughout the day
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Simplified clock face timetabling to ease understanding
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Accessible low floor vehicles
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New Smartcard promotions - free cards (initial £1.50 charged waived) available until the end of November
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Introductory promotional fare of £1.20 for unlimited day travel
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New bus station (due to open October 06)
WHAT CHANGES HAVE BEEN MADE?
A timetable has been agreed for the complete re-organisation of all Ulsterbus services throughout Northern Ireland. This will involve the ‘grouping’,where possible, of all services into particular categories, such as:
- Town services
- Inter-Urban services
- Key County services
- Rural services
- School services
The Coleraine area was the first to benefit from the Ulsterbus Strategic Review and the successful implementation has been well received by passengers and local stakeholders.
Londonderry and Derry City's new and improved services will be implemented on the 4th September 2006 along with Limavady and Strabane. The analysis of the Omagh, Enniskillen and Dungannon area has commenced with implementation being targeted for the end of the year.
GOLDLINE ENHANCEMENTS
273 Strabane - Omagh: 60min frequency
274 Strabane - Dublin: every 2 hours
FURTHER INFORMATION
For further information or to make a comment,please contact Alan Young, District Manager,
Translink 028 7126 2261 or e-mail alan.young@translink.co.uk
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