Translink:Limavady strategic review

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Ulsterbus Strategic Review Information
Limavady

The Ulsterbus Strategic Review is a major project which covers all the operational and delivery functions of Ulsterbus.

The aim is to:

• Transform the effectiveness, efficiency and integration of Ulsterbus services
• Review and redesign the network
• Serve key market segments and aspirations of customers, stakeholders and public policy

The Ulsterbus Strategic Review provided the data required to:

• Develop plans for sustainable growth in passenger numbers in line with the Regional Transportation Strategy
• Redesign the Ulsterbus network to provide more attractive core services
• Plan changes that will maximise the use of all resources

Key Project Drivers

• Need for simplification
• Need for business growth
• Need to improve commercial performance
• Changes to public policy
• Need for modernisation of networks

Key Goals

• Modernise the route network
• Develop route networks on more commercial lines to deliver better services
• Generate growth in demand
• Secure funding for socially necessary, non-commercial support services
• Maximise opportunities provided by new flexible working agreement
• Optimise integration with the rail network and Goldline Express services were appropiate
• Invest in fleet and infrastructure, in accordance with network development objectives
• Establish ‘Quality Partnership’ with external agencies (eg Roads Service, local councils)
• Implement appropriate integrated ticketing, fares, timetabling and marketing policies in accordance with network developments

LIMAVADY TOWN SERVICES

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• New simplified and standardised modern route network, designed to meet customer needs
• Low floor accessible vehicles
• New Smartcard promotions - free cards (initial £1.50 charge waived) available until the end of November
• Introductory promotional fare of £1.20 for unlimited day travel
• Future developments planned in conjunction with DRD Roads Service
• 30 minute frequency throughout the day

WHAT CHANGES HAVE BEEN MADE?

A timetable has been agreed for the complete re-organisation of all Ulsterbus services throughout Northern Ireland. This will involve the ‘grouping’, where possible, of all services into particular categories, such as:

• Town services
• Inter-Urban services
• Key County services
• Rural services
• School services

The Coleraine area was the first to benefit from the Ulsterbus Strategic Review and the successful implementation has been well received by passengers and local stakeholders.

Londonderry and Derry City's new and improved services will be implemented on the 4th September 2006 along with Limavady and Strabane. The analysis of the Omagh, Enniskillen
and Dungannon area has commenced with implementation being targeted for the end of the year.

COUNTY KEY ROUTES
Limavady / Dungiven
Limavady / Coleraine

• Timetable tailored to customer needs
• Enhanced frequency

FURTHER INFORMATION
For further information or to make a comment, please contact Alan Young, District Manager,
Translink 028 7126 2261 or e-mail alan.young@translink.co.uk

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