Newtownards Area Ulsterbus Strategic Review - Ulsterbus - Translink

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Newtownards Area Ulsterbus Strategic Review 2007

(Changes effective from 3rd September 2007)

WHAT IS THE ULSTERBUS STRATEGIC REVIEW?

AIM

The Ulsterbus Strategic Review is a major project which covers all the operational and delivery functions of Ulsterbus. The aim is to:

Transform the effectiveness, efficiency and integration of Ulsterbus services
Review and redesign the network
Serve key market segments and aspirations of customers, stakeholders and public policy

THE ULSTERBUS STRATEGIC REVIEW PROVIDED THE DATA REQUIRED TO:

Develop plans for sustainable growth in passenger numbers in line with the Regional Transportation Strategy
Redesign the Ulsterbus network to provide more attractive core services
Plan changes that will maximise the use of all resources

KEY PROJECT DRIVERS

Need for simplification
Need for business growth
Need to improve commercial performance
Changes to public policy
Need for modernisation of networks

KEY GOALS

Modernise the route network
Develop route networks on more commercial lines to deliver better services
Generate growth in demand
Secure funding for socially necessary, non-commercial support services
Maximise opportunities provided by new flexible working agreement
Invest in fleet and infrastructure, in accordance with network development objectives
Establish ‘Quality Partnership’ with external agencies (eg Roads Service, local councils)
Implement appropriate integrated ticketing, fares, timetabling and marketing policies in accordance with network developments

Key Benefits of the Improved Services in Your Local Area.

NEWTOWNARDS TOWN SERVICES

Standardised modern route network designed to meet customer needs.
Improved simplified timetabling.
Service 307A to Stratheden every hour throughout the day with additional services at peak times.
Service 307B to Ringhaddy & Bowtown: Most services depart at half hourly intervals Mon – Fri and hourly on Saturday.
Service 307C to Beverley & Glen Estate: Hourly clockface service throughout the day with half hourly services at morning peak times
Service 5D / 307D: New enhanced Town Service to West Winds Estate.
Service 307E: 7 return services Mon – Fri
Service 307F: 2 return services Mon – Fri
Service 307N: Hourly service to/from Ards Shopping Centre:
- To Glen Estate from 1830
- To Bowtown from 1900
Accessible low floor buses on most town services
Extension of the Day Ticket to include cross town travel onto Ards Shopping Centre
Promotional fare of Ł1.70
Improved bus waiting facilities planned for Gibson’s Lane
Smartlink promotion – free cards (initial Ł1.50 charge waived) until 31st October 2007

WHAT CHANGES ARE BEING MADE?

A timetable has been agreed for the complete re-organisation of all Ulsterbus services throughout Northern Ireland. This will involve the ‘grouping’ where possible of all services into particular categories, such as:

Town services
Inter Urban services
Key County services
Rural services
School services

To date local area reviews have been implemented at Coleraine; Londonderry; Strabane; Limavady; Enniskillen; Omagh; Dungannon; Craigavon; Portadown; Lurgan; Armagh; Newry; Banbridge; Newcastle; Downpatrick; Carryduff.
Changes have been well received by passengers; Coleraine and Foyle areas, Enniskillen Town Services and Strabane Town Services among others are already delivering significant growth. In addition the review provides improved passenger information including simple easy to use timetables and modern new bus stop infrastructure. We are confident that the local area plans are meeting performance and service delivery objectives and improved customer satisfaction.

INTER-URBAN SERVICES

Newtownards – Belfast: 53 services Mon – Fri
Service Numbers: 5, 5A, 5D, 7, 7A, 9, 10, 206

NEW SERVICE

Service 26C Newtownards to Sprucefield Shopping Complex via Comber, Ballygowan, Saintfield, Temple and Lisburn City Centre
Three return journeys Monday – Friday
Passengers can travel on this service to Saintfield and change for onward travel to Downpatrick and Carryduff.

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