4th March 2008:
Carol Marsden, Brand Manager, Translink; Hugh Black, Centre Manager, Victoria Square
Translink has joined forces with the new £400 million Victoria Square Complex, Belfast to offer employees an opportunity to travel free of charge on Translink services.
Translink’s Corporate Commuter Initiative (CCI) saw Victoria Square employees issued with travel passes to encourage them to commute to and from work by public transport.
This award-winning and incentivised scheme is aimed at increasing awareness and the use of Translink services by businesses across Northern Ireland.
Translink’s Brand Manager Carol Marsden explained: “Our objective is to identify and work in partnership with employers that wish to be environmentally responsible. Together we ensured all personnel had access to timetables and our on site surgeries provided staff with travel information particular to their individual needs. By encouraging staff to trial the bus or train our goal is to persuade many to use public transport regularly to get to and from work.
“The new Victoria Square will provide over 3,000 jobs and currently have no provision for staff parking therefore we are delighted to work with them in this way to support our ongoing, intensive environmental awareness campaign. Indeed, we welcome the opportunity to work with any local businesses that are committed to developing green travel plans for their staff whether they are new organisations or those relocating staff to new premises,” added Carol.
Ends
For further information please contact Samantha Livingstone at Translink on 028 90899545 or email samantha.livingstone@translink.co.uk
Notes to Editor
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