Donaghadee Area Ulsterbus Strategic Review

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Donaghadee Ulsterbus Strategic Review

Aim

The Ulsterbus Strategic Review is a major project which covers all the operational and delivery functions of Ulsterbus.  The aim is to:

• Transform the effectiveness, efficiency and integration of Ulsterbus services
• Review and redesign the network
• Serve key market segments and aspirations of customers, stakeholders and public policy

The Ulsterbus Strategic Review provided the data required to:

• Develop plans for sustainable growth in passenger numbers in line with the Regional Transportation Strategy
• Redesign the Ulsterbus network to provide more attractive core services
• Plan changes that will maximise the use of all resources

Key Project Drivers

• Need for simplification
• Need for business growth
• Need to improve commercial performance
• Changes to public policy
• Need for modernisation of networks

Key Goals

• Modernise the route network
• Develop route networks on more commercial lines to deliver better services
• Generate growth in demand
• Secure funding for socially necessary, noncommercial support services
• Maximise opportunities provided by new flexible working agreement
• Invest in fleet and infrastructure, in accordance with network development objectives
• Establish ‘Quality Partnership’ with external agencies (eg Roads Service, local councils)
• Implement appropriate integrated ticketing, fares, timetabling and marketing policies in accordance with network developments

Key enhancements in Donaghadee

• Enhanced services to Bloomfield Shopping Centre to boost current 303A service
• Better coverage of Donaghadee providing improved access for local passeengers, services have extended to cover more residential areas such as Cyress and Morey.
• Clock face timetable, with colour coded route maps
• Improved accessibility, low floor vehicles have been introduced on all town services.
• Modern new bus stop infrastructure
• Special £3 adult day return fare between Donaghadee and Bangor, serving Bloomfield Shopping Centre
• £1.70 day fare providing unlimited travel on Donaghadee town services

These improvements are part of a wider Strategic Review to deliver passenger growth in line with the Regional Transportation Strategy targets. Over the last year we have seen more and more people using Ulsterbus services following the changes resulting from the completion of local area reviews across Northern Ireland including Coleraine, Enniskillen, Armagh and the new Ulsterbus Foyle services in L’derry. 
Should you require additional information please contact Bangor Buscentre on 028 91271143 or Newtownards Buscentre 028 91812391.  To view the new timetable on line use the following link http://www.translink.co.uk/future/UTS_303A_O.asp

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