Aims And Project Goals - Ulsterbus Strategic Review - Ulsterbus - Translink

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Aims And Project Goals

The Strategic Review has been designed to fulfil specific aims. These are:

To transform the effectiveness, efficiency and integration of Ulsterbus services
Review and redesign the network of services
Serve key market segments and the aspirations of customers, stakeholders and public policy

The Ulsterbus Strategic Review will provide Translink with the information required to:

Develop plans for sustainable growth in passenger numbers in line with the Government’s Regional Transportation Strategy
Redesign the Ulsterbus network to provide more attractive core services
Plan changes that will maximise the use of all resources

By following the goals and aims of the Ulsterbus Strategic Review, Ulsterbus and Translink seek to establish a platform for change, which will lead to the development of a modern, efficient, reliable services that rival the private car in convenience, accessibility and value for money, and will create in Northern Ireland a network of services that is comparable with any modern transport system.

The main driving forces behind the decision to carry out this review were:

Need for simplification
Need for business growth
Need to improve commercial performance
Changes to public policy
Need for modernisation of networks

The key goals of the Ulsterbus Strategic Review are to:

Modernise the route network
Develop route networks on more commercial lines to deliver better services
Generate growth in demand
Secure funding for socially necessary, non-commercial support services
Maximise opportunities provided by new flexible working agreement with bus drivers
Optimise integration with the rail network where applicable
Invest in fleet and infrastructure, in accordance with network development objectives
Establish ‘Quality Partnership’ with external agencies (eg Roads Service, City/Borough Councils)
Implement appropriate integrated ticketing, fares, timetabling and marketing policies in accordance with network developments

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