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Record Passenger Growth this Christmas

Thursday 22 December 2016
Earlier this year we launched our Get On Board Strategy with a clear vision 'To be Your First Choice for Travel in Northern Ireland'.

Our latest figures show our hard work is paying off!
"Thank you for your hard work & dedication throughout the year"

We’re now on track to deliver more than half a million additional bus and train passenger journeys in the 4 weeks before Christmas compared to the same period last year.

This is a record-breaking surge in fare-paying passengers and follows the launch of our network-wide Christmas Campaign featuring a tempting range of value for money offers.

We’ve worked closely with stakeholders right across Northern Ireland including local councils, business and tourism bodies to spread our festive message far and wide and this joined-up approach is proving a real success!

These 500,000+ additional journeys are also removing 312,500 cars from local roads & significantly cutting down on congestion - good news for everyone in Northern Ireland.

Such impressive results are down to you; everyone’s individual commitment ensures our business remains successful. I’ve been out on our services a lot during the last couple of weeks and know that managing this number of additional passengers has its challenges, but I have also experienced really excellent customer service and received many compliments about staff helpfulness from passengers and I’d like to thank everyone for displaying the Translink SPIRIT in everything we do.

Looking back over 2016, it’s been a year of great triumph, opportunity and challenge. We’ve consistently focussed on achieving our mission to transform public transport, providing integrated services which connect people, enhance the economy and improve the environment.

One big highlight for me was Bus + Train Week when all of us came together as a team to showcase the true value of public transport rallying the support of community, business and civic representatives.

Thank you for your dedication throughout the year and I’m pleased we have achieved this impressive growth ahead of Christmas, which is very encouraging as we prepare for an extremely busy 2017!

I know many of you will be working over Christmas and I’d especially like to thank you for keeping Northern Ireland on the move this festive season.

Wishing all of you a Merry Christmas and Happy New Year.

Chris Conway
Chris Conway
Group Chief Executive

View All 2016 Updates