Refurbished Enterprise Train Launch

Group Chief Executive - Weekly Newsletter

20th November 2015

This week I was delighted to join the Transport Minister to launch the first fully refurbished Enterprise train into passenger service marking a major milestone in our £12.2 million train upgrade programme.

It was great to welcome our first customers on board the service as they enjoyed enhanced comfort, service and value – key qualities of this all new Enterprise experience.

Everyone I spoke to was really impressed by the transformation; the train has a striking modern new look with a stylish purple, red and grey livery. Stepping on board, there are more vibrant, eye-catching and welcoming colour schemes with new Enterprise and Enterprise Plus branding.

Customers can enjoy attractive seating with power sockets available throughout the train.  New modern electronic passenger information displays alongside soft internal furnishings like new carpets, tables and eco lighting all enhance the customer experience. Once all trains are completed, new electronic seat reservation displays will operate.

Another exciting development is the new Enterprise Menu offering an appetising selection of fresh food and drink. Enterprise Class passengers can choose from either a trolley service or visit the new dining car that includes ‘sit-in’ table service. There’s also a waiter service for Enterprise Plus customers to enjoy delicious meals from the comfort of their seat – a truly unique dining experience!

This investment would not have been possible without essential funding from the European Union’s INTERREG IVA Programme, managed by the Special EU Programmes Body (SEUPB) with support from the Department for Regional Development and the Department of Transport, Tourism and Sport (DTTAS) in Ireland.

Since first launching 18 years ago, this service has played an important role in maintaining strong links between Belfast and Dublin supporting trade and tourism while also providing convenient access to Lisburn, Portadown and Newry.

And travelling by Enterprise is not just about reaching your destination; it’s about the unique journey experience - a relaxing way to travel to Dublin for business or leisure, avoid the hassle of car travel while catching-up on work, browsing the internet and taking advantage of free Wi-Fi.

We are now focussed on attracting existing and new Enterprise customers with good value tickets including our web-fares from as little as £10 day return. Business customers are encouraged to pre-purchase new carnet tickets for savings of up to 38% compared to the cost of regular single tickets.

We continue to make good progress with the refurbishment of the remaining trains and plan to have them all phased into passenger service by the end of the year. I would like to thank the project team and everyone contributing to the successful delivery of this important project.

Please encourage our customers across Northern Ireland as well as your own friends and family to experience Enterprise.

Chris Conway

Group Chief Executive