Life's Better Taking the Bus to School

"catching up with friends; healthier, safer and better for the environment"
13th December 2013


Dear Colleagues,

This week we launched our annual 'School Travel Challenge' aimed at encouraging Belfast pupils to take the bus to and from school rather than travel by car.

Led by our safety bus team, this competition has been very successful over the last 2 years with pupils and teachers really getting on board with the scheme. This year we are incorporating it into our 'Life's Better' campaign and challenging young people to see and share the benefits of travelling by bus - more time to catch up with friends, healthier, safer and better for the environment - reduced congestion and lower emissions particularly around the school gate. Bus travel also allows pupils to build on their social skills and gives them independence. We have 10 schools on board this year from North and West Belfast and we will be encouraging them to tweet as part of our social media activity using the hash tag #translinklifesbetter!

Also this week the 19th Translink Ulsterbus Cup was awarded to the top performing pupil in the GCSE subject of Motor Vehicle and Road User Studies. The course covers a range of topics including the Highway Code; alcohol abuse amongst road users; motoring mechanics and legal driving requirements. Safety is a top priority for us all and our Ulsterbus Cup helps us highlight the continued need for effective road safety education to ensure that everyone acts responsibly whether they are a pedestrian, passenger or motorist – congratulations to this year's winner Mark McEvoy, and his school St Colman's College, Newry who received the award from the Chairman.

Catherine Mason

Group Chief Executive