Translink Awards 2015

Awards are an important way to motivate staff and promote excellence in the workplace. Translink’s committed efforts to be a customer-focused organisation, to make continuous improvements to the services its companies offer, and its commitment to developing employees continues to be recognised in its success in garnering a number of awards across a wide spectrum of competition areas.

Chartered Institute of Public Relations (CIPR) PRide Awards 2015

Translink’s Communications Team scooped top accolades at the Chartered Institute of Public Relations (CIPR) PRide Awards 2015. The team won 4 major award categories including: Public Sector Campaign, Community Relations Campaign, Public Sector Team of the Year and Outstanding In-House Team. Pictured celebrating their success are l-r Translink’s Gordon Milligan, Chief Human Resources and Corporate Services Officer, Ursula Henderson, PR & Public Affairs Officer, Jenna Flynn, Communications Officer, Julie Sherlock, Media Relations Officer and Lynda Shannon, Communications Manager.

Chartered Institute of Marketing (CIM)
Chartered Institute of Marketing (CIM)

Translink’s Marketing Team were awarded the Chartered Institute of Marketing (CIM) UK Excellence Award for Innovation for ‘yLink: Access all Areas campaign’.

The yLink team attended fresher fayres, student events and young adult conventions to target the market. Social media was used to achieve a yLink following online, regular updates, competitions and fun topics of discussion were posted using the hashtag #yLink. The campaign also partnered with food, fashion, sports and leisure companies to offer yLink cardholders special discounts and offers.

A creative and fun aspect of the campaign included a special yLink Flash mob in a station, a pop-up DJ event and a VIP cinema screening of ‘The Hunger Games’ which received positive feedback from yLink cardholders.

The yLink travelcard for 16-23 year olds was introduced in 2012 and now has over 25,000 cardholders that have made over 3.5 million journeys on the bus and train network in the past two years.


AMPC  (Association of Promotional Marketing Consultants) Awards 2015

The annual APMC Awards have helped to raise standards in sales promotion and promotional marketing.

The Life’s Better Roadshow was awarded Bronze in the Services category of the AMPC Awards in Dublin.

Life’s Better Roadshows visited 25 locations, reaching over 500,000 people, over 45 days across Northern Ireland to promote reasons why Life’s Better with Translink. Team Translink engaged with the public about how travelling with Translink can make their life better which involved a short questionnaire on tablets. The roadshows were a valuable insight into reasons why people enjoy travelling by bus and train and encouraged more people to think about how travelling with Translink can make their life better.


Rail Business Awards 2015


Translink’s Brand Manager Stephen Campbell, Media Relations Officer Julie Sherlock, Head of Business Development Norman Maynes and Social Media Officer Mo McCauley

Translink’s Life’s Better campaign won the Digital and Social Media Excellence Award and was highly commended in both the PR and Marketing categories.

Arts and Business

Translink NI Railways Inspector Don Knock and Translink Media Relations Officer Julie Sherlock with the Cultural Branding Arts and Business Award for the Translink NI Railways and Cahoots NI’s rail safety performance, iPredict.

Translink NI Railways and Cahoots NI’s rail safety performance, iPredict was awarded the Cultural Branding accolade at the Arts and Business Awards.


Northern Ireland Commissioner for Children and Young People (NICCY) Awards 2015

Team Translink Peter O’Hare, Brand Coordinator Maura Sloan, Head of Business Development Norman Maynes, Marketing Placement Student Chris Stanford, Team Translink Paul Loughran and Brand Manager Carol Lundy.

Translink’s Youth Engagement Programme picked up Silver at the Northern Ireland Commissioner for Children and Young People (NICCY) Awards 2015. The programme gives young people a platform from which to voice their views and opinions on public transport.


Federation of Passenger Transport, Northern Ireland Awards 2015

Translink attended the Federation of Passenger Transport, Northern Ireland (FPT NI) Awards Ceremony and collected a number of awards. FPT NI is the trade body promoting the use of public transport and represents the leading bus and coach operators across Northern Ireland.

Translink collected awards for:


  • Bus Driver of the Year – Alan McCoubrey from Ulsterbus Downpatrick (Arlene Rafferty, from Ulsterbus Europa was the runner-up)
  • Raising Industry Standards Award – Bus Operations Fire Safety Procedure

Well done to everyone on their great achievements.

Julie Sherlock, Translink pictured with Victoria Vettese from Cahoots NI, Mary Nagele-Traenor, Chief Executive Arts & Business NI and Allianz Ireland CEO, Brendan Murphy at the Arts & Business Awards, held recently at the Theatre on the Mill in Newtownabbey [January 2015].

Translink and Cahoots were awarded the ‘Cultural Branding’ prize for their rail safety project ‘Predict’ which was performed for over 4000 young people in 2014.  iPredict, currently on tour in schools, youth groups and train stations, is aimed at  9-15 year olds and uses performance, magic and digital media to predict the outcomes of an imaginary train journey. It challenges young people’s thoughts about rail safety including pedestrian trespass, train speeds, stopping distances and technology distraction.   For further information go to