A Better Way to Get There - NIR - Translink
A new marketing campaign further develops the strap-line for NI Railways, “A Better Way to Get There” to portray a range of messages to existing and new passengers.
Three messages are aimed at peak-time commuters:
- The beating the traffic way to get there
- The cuter commuter way to get there, and
- The home in time for tea way to get there.
Another series of off-peak messages has been created to stimulate travel after 9.30am:
- The relaxed way to get there
- The greener way to get there, and
- The meeting up with friends way to get there.
Have a look at the ads in pdf format:
One-third off day return tickets for travel after 9.30am is also being promoted alongside the off-peak messages to encourage people to take advantage of discounted travel and leave their car behind in their leisure time.
The campaign high-lights the benefits of travelling by train such as avoiding traffic congestion, saving money on fuel and parking, being more environmentally friendly and the relaxation and convenience of rail travel.
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