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Dromore and Hillsborough passengers set for Urby bus trial

30 January 2019

Passengers travelling on the route from Dromore and Hillsborough to Belfast will soon be able to trial Translink’s popular new Urby service.  From Monday 4th February, the modern new vehicles will be operating some services along the route for the next month and Translink staff will be on board to hear what customers think. First introduced last year, Urby is a modern new service that connects people who live in towns on the periphery of Belfast and travel into the city for work, study or other leisure activities. 

Translink Bus Services Southern Area Manager Arthur Hamilton said: “Urby is already proving popular with our passengers who are enjoying faster journeys, frequency and comfortable leather seating with free wi-fi and usb charging ports, on environmentally friendly buses. Since September thousands of additional passengers have made Urby their first choice for travel with a 37% increase in passengers travelling between Ballyclare and Belfast; 11% from Newtownards to Belfast and 8% across all Urby routes.

“We believe people are becoming ‘smarter’ travellers as there is increasing discontent with the daily commute.   More people are looking for ways to get more ‘me time’, and Urby is one way that gives them that and more - for many it also helps them find the time for a more active and healthy lifestyle.

“We are looking forward to the feedback we get from customers which will help us shape the potential new service for this area. During the month-long trial, Urby buses will leave Dromore at 7.05am and 7.20am during the morning peak, calling at Hillsborough and Sprucefield Park and Ride; and in the evening, leaving the Europa Buscentre in Belfast at 4.05pm, 4.50pm and 5.35pm”.

Arthur concluded: “If Urby proves as popular from Dromore and Hillsborough as it does from other areas, we plan to introduce the service later this year on the route”.



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