International Gold Honour for Metro - Press Releases - News - Translink
International Gold Honour for Metro
26 November 2008:
Translink Metro, Belfast’s growing city bus service has been celebrating after receiving a Gold Award for their latest advertising campaign in the Consumer TV category at the 38th annual International Creativity Awards.
The innovative and successful Metro Connects TV commercial, produced by Ardmore Advertising in Holywood, Northern Ireland, competed against stiff competition from 2,700 entries from 45 U.S. states and 22 countries worldwide to collect the prestigious award.
Norman Maynes, Head of Business Development at Translink said,” We are delighted with this award. Our Metro service is playing a very central role in modern city life and making a huge contribution to the dynamic changes happening to make Belfast a ‘must see’ European destination. The ‘Metro connects’ advertising campaign very much reflects the social changes while successfully encouraging more people to think seriously about the bus as their best option.
“Streaming ribbons in Metro’s trademark magenta colour offered a visual metaphor for a bus service that ‘connects’ commuters, shoppers, tourists, businesses, families and revellers with every part of Belfast.
“This award not only provides our employees and agency with recognition for all the hard work towards the development of the campaign but also allows us to compare our efforts with the best in the industry”, he concluded.
The Metro Connects winning entry will sit alongside other winning submissions from iconic brands such a Disneyland Resort, Dolce and Gabbana, and Mattel Inc.
Ends
For further information please contact
Translink Press Office on 028 90899455
Notes to the Editor:
About The Creativity Annual Awards:
Established in 1970, The Creativity Annual Awards is based in Louisville, KY and is one of the longest running international advertising and graphic design competitions in the world. A print, web, advertising and media design competition, each year the judges choose the best from all over the world to be reproduced in the 400-page Creativity Awards Annual.
The awards were judged by an expert panel of advertising and design professionals who selected the best designs, advertisements and commercials from all over the world.
Translink Metro Connects Advertising Campaign
The Metro Connects advertising campaign was rolled out across bus shelters, Adshels, phone kiosks and broadcast and print media. The centrepiece for the campaign was the television advert entitled ‘Ribbons’.
Delicious
Digg
Reddit
Facebook
Stumbleupon