Allstate NI Crowned Metro Corporate Champion! - Press Releases - News - Translink
Allstate NI Crowned Metro Corporate Champion!
17 November 2008:
Business industry heavyweight Allstate NI has been crowned ‘Metro Fridays Corporate Challenge Champion 2008’, accelerating past stiff competition from financial powerhouse Price Waterhouse Coopers and retail giant ASDA.
The Metro Fridays Corporate Challenge has seen the three companies battle for the coveted title over the past 8 weeks, to record as many employee Metro journeys as possible. The corporate challenge encouraged people living and working in Belfast to rethink their travel options, initiate a change in behaviour and trial public transport.
Pictured ( L - R )celebrating victory in the Translink ‘Metro Fridays Corporate Challenge 2008’ is Carol Marsden, Translink Brand Manager, Niall O’Gorman, Team Manager, Allstate NI and Charlotte Moffat, Software Developer, Allstate NI.
Business industry heavyweight Allstate NI has been crowned ‘Metro Fridays Corporate Challenge Champion 2008’, accelerating past stiff competition from financial powerhouse Price Waterhouse Coopers and retail giant ASDA.
The Metro Fridays Corporate Challenge has seen the three companies battle for the coveted title over the past 8 weeks, to record as many employee Metro journeys as possible. The corporate challenge encouraged people living and working in Belfast to rethink their travel options, initiate a change in behaviour and trial public transport.
The Metro Fridays Corporate Challenge was also designed to ‘put the fun back into Fridays’ at the end of the working week and help reduce congestion, Carol Marsden, Translink brand manager explained:
“Not only did Translink want commuters to use Metro at least once a week, we also sought to give workers ‘that Friday feeling’ by travelling to work and staying in town afterwards to enjoy some of the great offers from our partners, Nando’s, Pizza Hut, Odeon Cinema, Botanic Inns, The Streat, Cool FM and the Belfast Telegraph.
“We have been delighted by the response from all three companies, which clearly demonstrates commitment at a corporate level to using public transport. We extend special congratulations to Allstate NI who has recorded over 1500 journeys in the 8 week period – a tremendous result and a great achievement!”
Charlotte Moffatt, Allstate NI, technical consultant said:
“Allstate NI has really enjoyed taking part in the Metro Fridays Corporate Challenge and as a company we will continue to use the service and get involved in innovative initiatives. The time on board Metro allowed people to read, listen to music, catch up with friends by phone and text and I am sure we have plenty of dedicated Metro converts in our ranks!”
As winner of the ‘Metro Fridays Corporate Challenge 2008’ Allstate NI received a hamper of travel, food and drink, and entertainment goodies from Translink and its Metro Friday partners.
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