16 October 2008:
Ulsterbus Tours coaches had the important job of transporting international representatives from across Asia, South Africa and the Middle East to the Northern Ireland Tourist Board’s New and Developing Markets tourism workshop event at the Europa Hotel in Belfast. The event, which was organised in partnership with Tourism Ireland and Failté Ireland, aimed to bring new tour operators to Northern Ireland and to inform and educate the tourism industry here about the new markets and their differing demands and expectations. Ulsterbus Tours also brought delegates to some of Northern Ireland’s tourist hotspots including the Causeway Coast and the Mournes.